How it all started
In 2015, we imagined a better way to share immersive experiences with people everywhere—not just one moment, but every angle. When we realized the tools to make it possible didn’t exist, we decided to build them ourselves. We haven’t stopped building since, and today, Insta360 is proud to be the world’s leading 360 camera brand*.
*Data from Frost & Sullivan’s August 2024 report on global panoramic camera market share for January-December 2023. ‘Panoramic cameras’ refer to handheld imaging devices that can record 360 panoramic videos.
True innovation isn’t about competing harder, but about daring to solve “unsolvable” problems. The best compliment is hearing, “I didn’t know it could be done that way.” — JK Liu, Founder